If you have been using article marketing but can’t seem to achieve your projected numbers or can’t seem to attract enough attention online, I’d say you need to energize your marketing strategies. Here’s how:

If your clickthrough rate is not that impressive, it sends a strong signal that there is something wrong with your titles. They are not effective in grabbing online users’ attention that is why your articles remain unread. This can easily be remedied by editing and improving your titles to make them more interesting, intriguing, and truly compelling. Start by using powerful words on your headlines that are proven to evoke action and communicate the benefits that your readers can get from your content upfront.

Aside from article directories and leading article submission sites like ezinearticles and goarticles dot com, you can also post your copies on your website and blog. Just tell your visitors that they can use your articles as long as they will keep your resource box intact.

You may also opt to load your articles on your RSS feeds or use them when publishing your ezine. Lastly, it would be a great idea to compile them together to create a small ebook that you can throw away as incentives to people who decide to join your email marketing list. By doing all of these, you will be able to give your copies the exposure they need so they can better serve their purpose.

Power up your titles. Never underestimate the power of attractive titles as they can potentially dictate the success rate of your marketing techniques. Convince more people to open and read your articles by making your titles attention-grabbing, interesting, intriguing, and well-written.

The quantity of your articles is a crucial element in article marketing. Even if you are able to produce compelling articles but if they are just few, you will still not be able to generate enough attention online. To boost the number of your inbound links (that can help you pull up your search engine ranking) and to strengthen your online presence, strive to multiply the number of your articles.

Monitor your progress. Spend at least a day per week analyzing the performance of your articles online. Identify which ones are generating more clicks and those ones that are remained unread.

You may opt to improve on your non-performing articles so you can make them more enticing and impacting.