A well-crafted sales letter is like having your very own virtual sales machine whose there in the trenches 24-hours a day, seven days a week and 365-days a year representing you, your business or your product or service. However, if you are someone who owns a business and wants to sell a digital or physical product online or offline, you must first master the art of writing a sales letter that is persuasive, compelling, thought-provoking and high-converting. Your sales letter must also be written to target a specific audience of people who you think might be interested in your product or service.
Why is it that the vast majority of marketers find it hard to write a sales letter for their product or service? The simple answer is that most individuals when faced with the task of writing, hate to write. And this fear of writing especially holds true in regard to marketers. A more thorough explanation is that while there are countless resources available on the topic of how to write a sales letter, a large portion of this information was written under the assumption that the marketer (you) already knows how to construct a sales letter. With all of these obstacles to overcome, the average marketer soon becomes overwhelmed and tosses in the towel.
As for the savvy marketer who is a bit more resilient than most, he aggressively seeks out other alternative solutions such as sales letter software and templates to assist him with writing sales letters. But after working with these tools for a while, he quickly discovers that he is no better off than he was before when he started. Why? Because yet again, the vendor who provided the written materials and resources also programmed the sales letter software based on the assumption that the marketer (you) already knows how to write a sales letter.
So how do they do it? How can other marketers put together compelling, persuasive and thought-provoking sales letters that sell their products and services like crazy but without using sales letter software and templates? It’s simple, these marketers are either experienced copywriters themselves who write their own sales letters or they have adequate resources to hire the job out. But before you consider hiring a pro copywriter to construct a sales letter for your product or service, consider this. Most copywriters will charge you between $5,000 up to a whopping $20,000 per sales letter! If you decide to go this route, you better be sure that your product or service is in great demand so that you can absorb this expense.
If you know for certain that your product or service is in high demand and that you can overcome the cost of hiring a pro copywriter to craft a sales letter custom-tailored to sell your product or service then by all means, go for it. If not, you can save yourself some money and write your own profitable sales letter at no cost by adopting the writing styles of other successful marketers sales letters in your niche.
For example, launch your browser and visit Google (www.google.com). Key in the phrase “allintitle:cars that run on water” (minus the quotes) into the search field, click the search button and wait for your results to appear. Examine your results to see if anything grabs your attention. If so, click on that result and if its a sales letter that meets all of the criteria described earlier, copy the text of the sales letter into your favorite word processor or text editor. Thoroughly re-write the content of the sales letter and make sure that it is relevant to your product or service. Save your revised sales letter and shut down your computer for the day. Re-visit it the next day with fresh eyes to polish up your sales letter.
Another handy technique you might want to use to learn how to write a sales letter is to join the email lists of gurus who sell products or services in your area of interest. In a few days or so, you’ll begin receiving pitch emails in your inbox promoting the latest and greatest gadget or membership site. But don’t just trash these emails. Instead, read through the subject lines and see if any of them jump out at you. Does any one of the subject lines compel you to want to purchase the product or service? If one or more of them do, click on the email and look for a direct link to the sales letter then click this link to load your browser on the sales page. Follow the steps as discussed in the previous paragraph to re-write your sales letter. Adopt this and the method mentioned in the previous paragraph for an entire month and before you realize it, you’ll have enough experience to crank out a profitable sales letter for all of your products or services for many years to come!
Taking the time to learn how to write a sales letter to sell your product or service can prove to be the most profitable skill you’ll ever master. Why? Because you only have one chance to make a good first impression. If your sales letter is persuasive, compelling , thought-provoking, high-converting and consists of the six essential elements, then you can expect to generate day job replacing income for many years to come. If not, then you may as well get used to working a 9-to-5 for the rest of your life. In our next article, we’ll dissect a sales letter into its six essential parts and show you exactly what makes up a successful sales letter that will sell your software, info product or service like crazy!
But is there a sure-fire solution on the market that can help you compose a profitable and high-converting sales letter without having to rely on the two techniques above or remember some complicated formula? Yes there is and the best part is that you won’t have to hire an expensive copywriter. This tool, with its pre-written sales letter template and huge swipe-file database of 900+ winning headlines, will save you time and automate 90% of the sales letter writing process for you.
