Since it is virtually impossible to smell the richly scented candles at an online store, the next best thing would be to describe the scents in as much detail as possible. Another way to allow your customers to know what the smells of your candles are like is to compare them to what ingredients are in each candle. If your candle company offers a line of cookie candles, than describe how each of the candles smell like a different cookie such as a warm sugar cookie, rich chocolaty chocolate chip cookie, soothing oatmeal cookies and cinnamon spice cookies. Everyone knows what cookies smell like, therefore being as descriptive as possible will help the customer’s imagination take over allowing them to virtually ‘smell’ the candles.
Using a computer program or virtual video to show how the candles are made will help your customers understand the process of candle making so that they know what they are purchasing is of high quality. Many people are curious as to how things are made, and by allowing your customers to view the candle making process they will be more apt to purchase your candles over the competition.
In addition, by using a computer program that allows your customers to virtually ‘mix’ their own candle scents, you will have more customers than your competition that does not offer this option at their online store. A computer program that helps mix flavor combinations such as watermelon and kiwi berries or chocolate and strawberries will have more customers flocking to your website to “build” their own candles than your competition will have.
In addition to computer technology, a candle business can use a variety of methods to bring in more customers and make more money. Marketing techniques such as search engine optimization or SEO, article exchanges, news articles, hyperlinking with other websites such as a Tampa beauty salon that might use candles to help relax their clients, or blogging about how candles are made are just a few of the marketing methods a candle maker can employ to bring in more targeted customers to both a real-world candle store and an online candle shop.
By using a combination of marketing techniques and computer technology, a candle company can bring in more customers, which translates to more income even in these economic hard times. By writing articles that are keyword rich, the three major search engines – Yahoo!, MSN and Google – will pick up new words and rank your website high on their search pages. This is where customers turn to first when searching for what they need or want. This is known as search engine optimization or SEO. Once these articles are written and placed on your website, they can also be used in an article exchange program with other websites in addition to hyperlinking to other websites and placing the articles on blogs.
Computer technology, together with marketing techniques, can bring in more targeted customers which are the customers were looking for what you’re company has to offer. These are the customers you want visiting both your real-world store and your online store.
