Since it is virtually impossible to smell the richly scented candles at an online store, the next best thing would be to describe the scents in as much detail as possible. Another way to allow your customers to know what the smells of your candles are like is to compare them to what ingredients are in each candle. If your candle company offers a line of cookie candles, than describe how each of the candles smell like a different cookie such as a warm sugar cookie, rich chocolaty chocolate chip cookie, soothing oatmeal cookies and cinnamon spice cookies. Everyone knows what cookies smell like, therefore being as descriptive as possible will help the customer’s imagination take over allowing them to virtually ‘smell’ the candles.
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